SEO PPC Social Services Offered
Search Engine Optimization Services:
Search Engine Optimization (SEO) aims to improve the ranking of a website on the search engines. This is normally referred to as organic traffic. Users normally try to rank their websites on Google as it holds the largest percentage base of users in most countries. Although there are many factors involved, search engines in general rank websites according to the relevancy of the search terms inputted. The goal of SEO is thus to improve how Google views their website for certain keywords so as to drive the most relevant traffic possible. The most striking benefit of organic traffic is that it is free.
Pay Per Click Advertising Services:
Pay per click (PPC) is one of the most common forms of paid traffic. Advertisers will normally pay the publisher when a user clicks on their advertisement. With Google, advertisers are normally charged a range of prices for keywords. Their advertisements are than displayed on the relevant websites, or when a user searches for a keyword in their niche.
Advertisers can drive traffic to their websites much faster than with SEO, making it a good compliment as it allows for instant split testing of advertisements and campaigns. However, the cost of advertising is extremely high in competitive niches such as insurance.
Social media marketing is a relatively new form of marketing that focuses on building long term relationships with customers via social networking sites such as Facebook. The focus here is on content creation, and for users to share their messages to their fellow friends through tools such as fan pages or by the “Like” function on Facebook.
On occasion, marketing campaigns may go “viral”, allowing advertisers to leverage on the customers network to gain publicity via word-of-mouth. Social media marketing also benefits creates “social proof” among customers if their campaigns are successful.
Businesses looking to take their companies to the next level have access to a wide variety of advertising strategies online. They should opt to engage a digital marketing agency that will be able to provide them with a host of different services to ensure that they reach the widest target audience effectively and efficiently.