Offline Marketing Media
While online marketing is rapidly becoming the most popular way to communicate with consumers, there are many offline marketing media that have been proven to be effective. For organisations with a large marketing budget, television advertising is an excellent way to reach large audiences offline. However, it is by no means the only available option. Nationwide newspapers and magazines can target a similar range of the population for a fraction of the cost, and offer the opportunity to be more selective with the target audience; local newspapers, newsletters and specific interest magazines can further focus your efforts.
Another way to market using offline media is creation of flyers, leaflets, brochures or postcards. Distribution of printed information of your products or services to your target audience can be a great way to promote your organisation. Consumers are more likely to remember a bold design, especially if they offer a discount or other incentive. Similar effects can be achieved using billboards, posters or banners displayed in relevant locations.
There is no need to stick printed media, radio advertising can reach thousands of listeners. You may even be able to market your product or service by appearing as a guest speaker on a local radio show, which will cost you nothing but your time. Speaking at events, or to target groups and organisations, can further awareness of your business and the products and services you provide, potentially gaining you clients and new partners.
Attending relevant shows, whether for trade or public, as a great opportunity for offline marketing, these may present the opportunity for consumers to ask their own questions about the product you are marketing. A lot of the time these can offer face-to-face demonstrations to your clients and customers, as well as being in a position to see what the competition are doing differently. Becoming involved with consumers and sponsoring a team, event or holding workshops will more than likely make your business a talking point in the city, town or village you are based or sponsored the event in. You may also consider holding your own event or promotion; consider involving other businesses for the benefits of cross-marketing.